Meet The Client
- Client: Cambridgeshire & Peterborough Combined Authority, Allia and The FSE
- Event: Launch of the Business Growth Investment Fund and Social Impact Investment Fund (SIIF)
- Location: Holiday Inn Peterborough
- Photography Duration: 2 Hours
- Date: September 13th 2024
Key Deliverables
Key Deliverables
- Portraits of Key Figures: Formal portraits of Dr. Nik Johnson, Cllr Anna Smith, and other key speakers, including group shots with fund leaders.
- Candid Shots of Mayor and VIPs: Natural interactions and speeches
- Event Documentation: Coverage of key speeches and presentations, including Dr. Nik Johnson’s keynote and Cheryl Weeks’ Martin Clark, CEO of Allia, and Ashley Butterfield, CEO of AEPG fund presentation
- Networking Moments: Candid photos of guests discussing the funds and building connections, highlighting the collaborative atmosphere.
- Venue and Atmosphere: Wide-angle shots of the event space, branding, and key event materials, including fund brochures and signage.
About The Client
Cambridgeshire and Peterborough Combined Authority brought together partners including Allia and The FSE Group to launch two major funding programmes for the region. The Business Growth Investment Fund and the Social Impact Investment Fund were created to back local ambition by supporting business growth, innovation and wider community benefit.
Together, the funds represent nearly £9.5 million of investment. They are aimed at helping small and medium sized businesses access meaningful finance and support, while also giving third sector and social enterprise organisations a route to funding that protects jobs and strengthens communities.
What The Photoshoot Achieved
Clear coverage of the launch and its key messages
Strong imagery of the people leading the programme
Authentic networking and stakeholder engagement
A polished set of brand and venue assets
The Client Brief
I was commissioned to photograph the launch event of the Business Growth Investment Fund and Social Impact Investment Fund (SIIF), capturing the essence of this important occasion. The key objectives were to:
- Document the event’s formalities, speeches, and presentations.
- Capture the interactions between business leaders, political figures, and stakeholders.
- Highlight the dynamic atmosphere of the launch, emphasizing the importance of the funds for regional economic and social growth.
- Provide high-quality images suitable for promotional materials, press releases, and social media content.
The Creative Approach
This was a fast moving launch event with a clear priority list, so I worked with a structured plan and a documentary mindset. I focused on capturing every essential element in a short window: formalities, speaker moments, audience reactions, partner branding, and the networking that followed.
In a venue like this, the balance is always clarity and atmosphere. During speeches, I prioritised clean angles, strong expressions and readable backgrounds that included the event branding. Between programme moments, I moved quietly through the room to capture natural interactions, keeping the tone professional and respectful while still showing warmth and energy.
A Personal Note from Nate
Because the right photographs help a launch build trust, not just attention.
People connect with people
Funding announcements can feel abstract until you show the faces behind them. Photographing the speakers and partners well helps audiences understand who is leading the work and why it matters.
Momentum matters as much as the speeches
Some of the most valuable moments happen off stage, when the conversations start. Those images show confidence, collaboration and real engagement from the organisations the funds are there to support.
Useful images need a complete story
A strong event gallery is not one hero shot. It is a clear beginning, middle and end, with wide context, key moments, and detail images that teams can reuse across press, social and ongoing updates.
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