Every business decision your customers make starts with a visual impression. Whether they find you on Google, scroll past you on LinkedIn, or open your proposal, what they see in the first three seconds either builds confidence or erodes it.
I’m Nate Lansdell, a commercial photographer based in Peterborough and a professional member of the British Institute of Professional Photography (BIPP). I work with marketing teams, business owners and agencies across Cambridge, the East Midlands and the UK to create photography that doesn’t just look professional, it performs. Every shoot is planned around your commercial objectives, worked efficiently around your team, and edited to a consistent standard, so the images are ready to use across all your channels.
2026 Winner of the Theo Paphitis Small Business Sunday award
I'm a professional member of the BIPP, and the Society of Photographers
I edit all my photos inhouse, no photo is sent to external partners, its Nates signiture style that brings your story to life
Warranty First wanted to move away from staged stock imagery and anything AI generated. Over two days across their Peterborough office and two partner dealerships, I delivered more than 500 candid, natural light images that show exactly who they are.
Where should I use professional business photos in my marketing?
Professional business photos work hardest in five places: your website (especially the homepage, about page and service pages, where they directly affect trust and conversion), your LinkedIn company page and team profiles, your Google Business Profile, your email campaigns and proposals, and your social media content.
The key is consistency. When a potential customer sees the same authentic, high-quality imagery across every channel, it signals a business that takes itself seriously. This is why I build every shoot around a reusable image library rather than a handful of one-off shots, so one session feeds your marketing for months.
How do I choose a commercial photographer?
Look at four things before anything else. First, their portfolio in your sector, because photographing a factory floor is a different skill to photographing a restaurant. Second, their process: a professional will ask about your commercial objectives and agree on a shot list before any camera comes out. Third, proof from real clients, meaning reviews, case studies and named businesses rather than anonymous testimonials. Fourth, clear licensing and pricing, so you know exactly what you can use the images for and what it will cost.
Is professional photography worth it for a small business?
Yes, and often more so than for a large one, because a small business lives or dies on first impressions. Your photography is frequently the first evidence a potential customer sees of your quality, and authentic images of your real team and premises consistently outperform generic stock photos on trust and engagement. A single half-day shoot produces a library of images that works across your website, social media, Google Business Profile and proposals for a year or more, which makes it one of the most reusable marketing investments a small business can make.
For sole traders, founders and very small teams, a personal branding session is often the better starting point. When you are the face of the business, photography that captures you, your personality and the way you work can do more for trust than premises shots ever will. If you are not sure which is the right fit, get in touch and I will point you honestly towards whichever serves your business best.
What is the difference between commercial photography and personal branding photography?
Commercial photography is designed to promote a business, product, or service. It includes imagery for marketing campaigns, websites, advertising, product launches, and social media. The focus is often on products, services, team members, office spaces, or behind-the-scenes business operations.
Personal branding photography, on the other hand, is about you as an individual. It captures your personality, values, and professional image to help you connect with your audience. Personal branding is ideal for entrepreneurs, freelancers, and business owners who want to showcase themselves as part of their brand.
If you’re unsure which type of session is right for you, let’s chat and find the best fit for your needs!
